Subscription businesses live or die by Instagram unboxings. Names that customers hesitate to tag lose 52% of organic social reach and viral potential.
What's in the Box?
"BarkBox" (dog treats), "Graze" (snacks). Name should hint at contents.
Avoid "Box"
Overused. "Birchbox" worked in 2010. Now there are 1,000+ "[Something]Box" brands.
Memorable Over Descriptive
"FabFitFun" beats "Women's Lifestyle Subscription Box Service."
Social-Media Friendly
Customers will post unboxings. Make it easy to tag (@YourBrand).
Check Instagram
Visual platform critical for subscription boxes. Handle must be available.