UK trademarks expire after 10 years. Miss the renewal deadline by even 1 day and competitors can file for your name. The UK IPO sends no reminders - here's how to set up a system that never forgets.
Renewal Timeline
Renew at 10-year mark. Can file up to 6 months before expiry. £200 fee (£50 per additional class).
7% of UK trademarks lapse due to missed renewals. Most discover only when competitor files for the name.
No Official Reminders
UK IPO doesn't send renewal notices. Your responsibility to track. Set calendar alerts for year 9.
6-Month Grace Period
Can renew up to 6 months after expiry, but with £50 late fee. After that, trademark dies permanently.
Restoration Not Available
Unlike Companies House, UK IPO has no restoration process. Miss deadline = lose trademark forever.
Use It or Lose It
Must prove genuine use in previous 5 years. Unused marks can be canceled even if renewed.
Calendar System
Add renewal date to Outlook/Google Calendar. Set alerts at 9 years, 9.5 years, and expiry date. Forward to multiple people.
Warning: Trademark monitoring services often include renewal reminders, but verify they actually track YOUR marks, not just new applications.
Generic Names Can't Be Trademarked
If you want legal protection and a name competitors can't copy, make it distinctive from day one. Only distinctive marks are worth renewing.