Car buyers don't trust garages. Your name must signal "professional workshop," not "bloke with a spanner." 67% of UK drivers check reviews before booking, but 40% won't even click if your name sounds dodgy.
Trust Signal Words
"Automotive," "Centre," "Specialists," "Services." Signal professional operation vs backstreet garage.
Avoid Dated Slang
"Kwik," "EZ," "U-Fix." Signals corner-cutting. Modern customers want professionalism.
Franchise vs Independent
Kwik Fit, Halfords Autocentre = instant trust from brand. Independent garages must work harder with name alone.
Specialist vs Generalist
"BMW Specialist" gets premium customers but limits market. "All Makes Servicing" gets everyone but stands for nothing.
Location Matters
Local garage? Include town name. Mobile mechanic? "Mobile" must be in name or customers assume workshop-only.
Warning: MOT, servicing, repairs all require different marketing. Name must cover your full service range or you lose search visibility.
Generic Names Can't Be Trademarked
If you want legal protection and a name competitors can't copy, make it distinctive from day one. "Car Repairs" protects nothing.