Web3 projects need dual strategy: Traditional DNS (.com) for mainstream users + blockchain domain (.eth, .crypto) for crypto-native audience. 78% of crypto projects maintain both.
ENS (.eth) Domains
Ethereum Name Service: yourproject.eth resolves to wallet address. Used for: Crypto payments (send to yourname.eth vs 0x742d...), decentralized websites (IPFS hosting), Web3 identity. Cost: £5-50/year gas fees.
.crypto vs .eth vs Traditional
.crypto (Unstoppable Domains): One-time purchase, no renewals. .eth (ENS): Annual renewal via gas fees. .com (traditional): Industry standard, works for non-crypto users. Recommendation: Register all three.
Crypto Project Naming
Check .eth availability before finalizing protocol name. Many .com domains available but matching .eth squatted. Web3 community values .eth more than .com. Secure .eth first for Web3 projects.
Trademark Lens checks traditional domain availability for crypto projects - maintain .com presence for mainstream adoption while building Web3 brand.