Course creators using custom domain (YourCourses.co.uk) vs platform subdomain (yourname.teachable.com) see 34% higher course completion rates due to professional perception.
Custom Domain on Course Platforms
Teachable/Thinkific allow custom domain on paid plans. Worth upgrade: £29/month platform cost, but 25-35% higher conversion due to branded experience. ROI positive after 10-15 students monthly.
Personal Brand vs Course Brand
Instructor-led (JohnSmithCourses.co.uk): Good for personal brand, harder to sell business later. Course brand (LearnDigitalMarketing.co.uk): More scalable, easier to hire instructors, higher valuation.
Membership Site Domain
Recurring membership model? members.YourBrand.co.uk or YourBrand.co.uk/members. Subdomain signals exclusive access. Subdirectory better for SEO. Choose based on priority: Exclusivity vs SEO.
Trademark Lens checks course business name for domain and trademark availability - build educational brand on owned domain from course one.