Custom domain on Shopify increases conversion rates by 18-24% vs mystore.myshopify.com subdomain. Professional domain = customer trust = more sales.
Domain Strategy for E-commerce
Brandable (Gymshark.co.uk) vs descriptive (FitnessApparel.co.uk). E-commerce trend: Brandable names outperform by 2:1 in customer lifetime value. Reason: Memorable, shareable, defensible trademark.
Shopify Domain Options
Buy through Shopify (£11/year, integrated), register at Namecheap then connect (£9/year, more control). Recommendation: External registrar (Namecheap) for ownership flexibility if switching platforms later.
Domain Connection Process
Shopify admin → Online Store → Domains → Connect existing domain. Add A record pointing to Shopify's IP. CNAME for www. Automatic SSL. Active in 24-48 hours post-DNS propagation.
Trademark Lens checks e-commerce brand names for UK trademark and domain availability - secure both before product sourcing or store setup.