EU e-commerce selling cross-border: Single domain (YourShop.eu) vs country-specific (YourShop.de, .fr, .es). Single domain = simpler management, VAT MOSS. Multiple = better local trust, higher conversion.
VAT Display by Country
Domain detects user location (IP), displays: Correct VAT rate (19% Germany, 20% France, 23% Ireland), prices in local currency, shipping costs to that country. Dynamic pricing essential for EU-wide selling.
Country Domain vs Subdirectory
German market: YourShop.de (strong local trust) or YourShop.eu/de (easier management). High-value markets (Germany, France): Consider country domain. Smaller markets: Subdirectory sufficient.
Cross-Border Compliance
Selling EU-wide requires: Cookie consent (all countries), GDPR compliance, VAT collection, distance selling thresholds, returns policy (14-day EU standard). Domain hosts compliance pages in all served languages.
Trademark Lens checks e-commerce brand domain across EU extensions - plan country-domain portfolio before EU market launch.