Mobile apps need landing page domain even if primary experience is in-app. 67% of app downloads come via Google search for app name landing on website, not App Store directly.
App Name = Domain Name
Check domain availability before finalizing app name. App: "FitTracker". Domain FitTracker.co.uk unavailable? Either: Buy premium domain, change app name. Mismatched branding confuses users and damages SEO.
Landing Page Essential Functions
App Store download links (iOS + Android), feature screenshots, benefits/features list, FAQ, privacy policy. Minimum viable landing page: One-page scroll with download CTAs. Converts search traffic to installs.
SEO for App Names
Users search "YourApp download", "YourApp iOS", "YourApp app". Landing page on YourApp.co.uk ranks for these searches, captures organic traffic, drives installs. No landing page = App Store listing only (harder to find).
Trademark Lens checks app name for domain and trademark availability - secure matching domain before app development to ensure brand consistency.