Professional services clients value stability signals. Domain age, .co.uk extension, professional naming (SmithLegal.co.uk vs LegalNinja.com) affect client confidence and conversion rates.
Naming Convention Standards
Law firms: Founder name + Legal/Law/Solicitors (SmithLegal.co.uk). Accounting: Founder + Accountants/Associates. Consulting: Descriptive or founder name acceptable. Match industry norms for instant credibility.
Domain Extension Preference
UK professional services: .co.uk strongly preferred (89% of top firms). .com acceptable. .online/.tech/.io damage credibility (associated with tech startups, not professional services).
Domain Age Perception
Newly registered domain signals new firm. If acquiring established practice, negotiate domain transfer in acquisition agreement. Keeping old domain (with redirects) preserves SEO and client recognition.
Trademark Lens checks professional firm names for domain and trademark availability - ensure name projects appropriate gravitas before business formation.