Your name is wrong if it limits growth, causes legal threats, or confuses customers. The earlier you rebrand, the less it costs.
You're Getting Legal Threats
Cease-and-desist letter? Rebrand immediately. Fighting costs £50,000+.
Your Name Limits Your Business
"London Plumbing" expanding to Manchester? Time to rebrand.
No One Can Spell It
If 50%+ of customers misspell your name, you're losing traffic to typos.
Your Domain Is Terrible
Stuck with "yourname-uk.co.uk"? If the clean domain matters, rebrand.
Your Industry Changed
"DVD Rental Express" in 2025 sounds dead. Pivot or die.
You Can't Trademark It
Generic names ("Best Consulting") can't be protected. Rebrand to something ownable.
Best Time to Rebrand
Early (under 2 years) or with major funding. Avoid mid-growth rebrands if possible.