Most trademark tools either charge hundreds upfront or show results without context. Here's what each actually does, so you can choose based on your situation.
The Problem With Trademark Searches
Raw trademark database results mean nothing without interpretation. Finding 47 results for "Phoenix" doesn't tell you if YOUR use of "Phoenix" creates conflict. The value is in the analysis, not the data dump.
LegalZoom Trademark Search
LegalZoom bundles trademark search with registration services. Their basic search is free but surface-level. Their comprehensive search costs around $199-$499 and includes attorney review.
What LegalZoom Checks
USPTO database, federal trademark register. Focus is US-only. No domain checking, no social media verification, no international coverage. Attorney review adds value but increases turnaround to 5-7 business days.
Best For
US-focused businesses planning immediate trademark registration who want legal hand-holding through the process. Poor choice for quick preliminary checks or international businesses.
Trademarkia Search
Trademarkia offers free basic searches and paid comprehensive reports. The free search shows raw USPTO results. Paid services range from $99 for reports to $500+ for registration.
What Trademarkia Checks
USPTO, some international databases. Results display as raw data without risk interpretation. The interface shows every possible match, which can be overwhelming without trademark expertise to filter signal from noise.
Best For
Experienced founders who can interpret raw trademark data themselves. Less useful for first-time business owners who need guidance on what results mean.
TrademarkLens Approach
TrademarkLens focuses on comprehensive preliminary verification across multiple dimensions: trademarks, business registries, domains, and social handles in one search.
What TrademarkLens Checks
UK trademarks (EUIPO TMview), US trademarks (USPTO), EU trademarks, Companies House UK, domain availability (15 extensions), social media handles (12 platforms). Results include AI-powered risk analysis and specific recommendations.
Best For
Entrepreneurs in early naming stages who need comprehensive verification before committing resources. Particularly useful for businesses targeting UK, US, or EU markets who need cross-jurisdictional checking.
Pricing Comparison
What None of These Replace
No online tool replaces a trademark attorney for registration decisions. These tools help you filter out obviously problematic names before paying for legal counsel. Use them to narrow your shortlist, then consult a lawyer for final clearance.
The Real Question
Are you doing preliminary research or final clearance? For early-stage "is this name even worth pursuing" questions, free tools work. For "should I file this trademark" decisions, pay for professional review.
Trademark Lens provides comprehensive preliminary verification - check your name across trademarks, registries, domains, and social handles before investing in legal counsel.