DHL, FedEx, UPS - all built on initials because long names don't fit on vans. Transport names must work on vehicles, waybills, and tracking screens. Plus: Using "Express" or "Fast" has legal implications if you don't deliver.
Vehicle Branding Constraints
Van side = 6-8 characters maximum for readability at distance. "Quick Logistics Solutions Ltd" fails.
Speed Claims = Legal Risk
"Express," "Fast," "Rapid," "Next Day." Trading Standards requires you deliver on these promises. Fail = false advertising.
Acronyms Work
DHL (Dalsey, Hillblom and Lynn), UPS (United Parcel Service). Acronyms fit vehicles, waybills, tracking numbers.
Geographic Scope
"London Logistics" limits expansion. "Apex Transport" works UK-wide. Plan for scale from day one.
Specialist vs General
"Medical Couriers" commands premium. "General Delivery" competes on price. Same as every industry.
Warning: Operator's Licence applications use legal company name. "Fast Delivery" rejected if you can't prove actual fast delivery.
Generic Names Can't Be Trademarked
If you want legal protection and a name competitors can't copy, make it distinctive from day one. "Logistics Ltd" is generic.