If customers can't pronounce your name, they won't recommend you. Word-of-mouth dies when people are embarrassed to say your business name out loud.
The Phone Test
Call a friend. Say your name once. Can they spell it back correctly?
Why It Matters
Word-of-mouth marketing dies if no one can pronounce or spell your name.
Common Mistakes
Silent letters (Knightsbridge), unexpected emphasis (Adidas), multiple pronunciations (Giphy).
International Pronunciation
Test with non-native English speakers if you plan to export.
Use Phonetic Spelling
If needed, add "(pronounced like...)" to early marketing materials.
When to Ignore This
Luxury brands can get away with complex names (Hermès, Moët). Everyone else can't.