App names truncate to 12 characters on small screens. Launch with "AmazingProductivitySuite" and users only see "AmazingProdu..." in search results.
App Store Search
Keywords in name boost rankings. "Calm - Meditation" ranks for both words.
Keep It Under 12 Characters
App names truncate on small screens. Test on iPhone SE.
Avoid Generic Names
"Timer" is taken. "Calculator" is taken. Everything obvious is gone.
Check iOS and Android
Name available on one platform but not the other = branding nightmare.
Icon + Name Synergy
Name should work with simple icon. "Uber" works. "Transportation Solutions" doesn't.
Pronounceable
People recommend apps verbally. "Try Headspace" > "Try HDSPC."