Professional services names must pass regulatory body scrutiny. RIBA, RICS, and ICAEW have strict naming rules that block misleading professional titles.
Personal Name = Expertise
Smith Architects, Jones Accountants. Signals professional accountability.
But Limits Scale
Hard to sell business if it's your name. "Jones Accountants" without Jones = trust issue.
Initials Work
JLS Architects (Jones, Lloyd, Smith). Professional without being locked to one person.
Avoid Jargon
"Synergistic Engineering Solutions" - clients don't care. They want "Reliable Structural Engineers."
Professional Body Rules
RIBA, RICS, ICAEW have naming guidelines. Check before registering.
Local vs National
Local practices can use geography. National firms should avoid it.