Customers will shorten your name if it's too long. You don't control the nickname-so keep it to 2-3 syllables from the start.
Recall Drops After 3 Syllables
Amazon (3), Google (2), Meta (2). Long names get shortened anyway.
Shorter Domains Cost Less
4-letter .co.uk: £2,000-£10,000. 12-letter: £10-£50.
Easier to Say on Phone
"Stripe" > "Payment Processing Solutions International Ltd."
Fits on Logos Better
Short names work at any size. Long names require tiny fonts.
How to Shorten
Drop generic words ("Solutions," "Services," "Group"). Use initials only if already famous (IBM).
Test It
Say it 10 times fast. If you stumble, it's too long or complex.