Single-word business names command 3x higher valuations. But finding an available one requires strategy-every common word is already registered.
Why Single Words Win
Apple, Amazon, Stripe, Uber. Maximum impact, minimum effort.
The Problem
Every common English word is taken. Expect to pay £5,000-£500,000 for good domains.
Solutions
Invent words (Kleenex, Spotify). Modify spellings (Lyft, Fiverr). Use obscure words (Asana, Canva).
Check Trademarkability
Generic words ("Fast," "Best") can't be trademarked. Made-up words can.
Domain Hacks
del.icio.us, bit.ly. Use country TLDs creatively if .co.uk taken.
Worth the Effort?
Yes, if you're raising funding. Investors love clean, one-word brands.