Secure your domain before registering at Companies House. Squatters monitor new filings and buy matching domains within 48 hours, then charge £5,000-£50,000 to sell them back.
Priority 1: .co.uk
Non-negotiable for UK businesses. 73% of UK consumers trust .co.uk over others.
Priority 2: .uk
Prevents competitors from stealing traffic. £10/year insurance policy.
Priority 3: .com
Global credibility. Even UK-only businesses benefit.
Buy Misspellings
If your name is complex, buy common typos and redirect them.
Avoid Premium Domains
If someone wants £10,000+ for your ideal domain, choose a different name.
Never Use Hyphens
Myth. "tech-hub.co.uk" beats "techhubuk.co.uk" if the clean version is taken.
Set Auto-Renewal
Losing your domain to expiration costs £5,000-£50,000 to buy back.