Launch with an untested name and discover problems when it's too late. 73% of founders who skip name testing rebrand within 18 months at an average cost of £47,000.
The Text Test
Text your name to 10 friends. Ask them to text it back. 80%+ should spell it correctly.
Google Ads Test
Run £50-£100 ads testing 2-3 names. Measure click-through rates. Cheapest market research.
Social Media Poll
Post on LinkedIn: "Help me choose: A or B?" Honest feedback + free audience building.
Domain Typo Test
Buy domain, email to 10 people, ask them to visit it. Track misspellings in server logs.
The Pub Test
Tell someone your name after 2 drinks. Next day, can they remember it?
International Pronunciation
Use Google Translate voice feature. Does it sound offensive or ridiculous in other languages?
Focus Group
8-12 people from target demo. Show names without context. What industry? What price point?