Influencers with personal domain earn 31% more per sponsored post due to owned media presence. Brands value: Direct audience access, less platform dependency, professional positioning.
Personal Domain as Media Kit
YourName.com houses: Portfolio, audience demographics, rate card, past collaborations, contact form. Send brands to domain instead of PDF media kit. Professional, trackable, always updated.
Link-in-Bio Domain
Alternative to Linktree: YourName.com/links. Own the click data, no third-party branding, customizable. Cost: £0 (static HTML page) vs £0-10/month for link tools. Full control of analytics.
Product Launch Domain
Creator launching product? YourName.com/shop or separate ProductName.com. Dedicated product domain builds standalone brand value, easier to sell later, separates creator brand from product IP.
Trademark Lens checks influencer name for domain availability - secure personal brand domain before first sponsorship deal for professional positioning.