Launch globally with an untested name and discover it's offensive in your target market. Chevy Nova failed in Spain because "no va" means "doesn't go."
Test Pronunciation
Use Google Translate voice. Does your name sound offensive in Spanish, French, German?
Check Meaning
Chevy Nova failed in Spanish markets ("no va" = doesn't go). Research before launch.
Simple Wins Globally
Google, Amazon, Meta work everywhere. Complex names don't translate well.
Avoid Cultural References
British-specific jokes or references fail abroad. "Cheeky" means nothing to Americans.
Check Trademarks in Target Markets
Your name might be free in UK but taken in US/EU. Check before building brand equity.
Domain Availability
If you might expand to US, check .com availability NOW. Don't wait until you need it.